GHOOD Sound is the next evolution of independent music — a record label and cannabis-powered creative platform built for artists to own their art, control their revenue, and move in sync with one of the fastest-growing industries in New York.

Founded by Jalil Bing, a respected Hip-Hop artist and photographer, and inspired by the soap opera funding model of the 1970s, GHOOD Sound flips the formula: using music and visual storytelling to market premium cannabis, while using cannabis profits to fund the next generation of musicians.

At its core, GHOOD Sound is about self-sufficiency through creativity.

It’s a new model for the modern artist — one that merges sound, story, and strain into a single ecosystem. Every drop, song, and visual release fuels a dual economy: one built on art, and the other on access.

GHOOD Sound isn’t chasing the industry. It’s rewriting it — turning the $1.5 billion New York cannabis market into a new kind of label advance, where the artist is the investor, the brand is the vehicle, and the movement funds itself.

This is the future of independent music — powered by culture, fueled by cannabis, and owned by the creators.

GHOOD Sound: Where the music moves the market.