HIGHER RESERVES:

Higher Reserves is the culture-first cannabis authority defining what quality actually means in New York.

Born inside the movement—not outside of it—Higher Reserves sits at the intersection of street insight, connoisseur taste, and industry intelligence. We built our name by doing the opposite of what the legal market did: we held the line on quality. While everyone else raced to the bottom, we focused on education, standards, and trust.

We are not just a brand. We are the filter.

Higher Reserves curates, evaluates, and elevates the best products, shops, and experiences in cannabis. We work directly with brands and retailers to identify what’s real, what’s mid, and what’s worth your money. And we translate that into resources the community can actually trust.

Our platform is built on three core pillars:

1. CULTURE

We come from the legacy that made New York cannabis mean something. The creativity, style, music, neighborhood identity, and real-life social ecosystem that shaped how we smoke and why we smoke. Higher Reserves is rooted in that lineage — but evolved for the modern era.

2. STANDARD

Cannabis has standards now. Our team evaluates products based on freshness, terpene profile, flavor, potency, cleanliness, sourcing ethics, and the story behind who grew and crafted it. We assign real rankings and stand behind them — because good weed deserves to be recognized and protected.

3. DISCOVERY

We believe finding good cannabis should be effortless. Higher Reserves connects you to:

• The best dispensaries in your city

• The brands making product with integrity

• Neighborhood gems worth exploring while you’re out

Because cannabis is a lifestyle — it’s coffee shops, late-night spots, rooftop conversations, studio nights, block culture, fashion, and community. We curate the places where the culture is alive.

OUR ROLE IN THE MARKET

Higher Reserves bridges legacy-to-legal by:

• Helping consumers find reliable product and great experiences

• Helping dispensaries build culture, traffic, and loyal customers

• Helping brands develop identity, product standards, and market position

We are the taste-makers, the educators, the reputation-builders.

If cannabis is becoming an industry, we’re making sure it remains a culture.

THE PROMISE

Better Weed.

Better Shops.

Better Experiences.

Because Quality is a Culture.

Higher Reserves.

Where Standards Live.